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ETERNA: Discover Timeless Style and Innovation

Explore our latest seasonal collection, featuring signature styles like the Cover Shirt, Performance Shirt, and the standout Linen Shirt — all crafted with the precision and quality synonymous with ETERNA.

Dynamic Cotton™ marks a significant milestone in our history. This innovative fabric is the next evolution of non-iron shirts — prioritising sustainability, comfort, and freedom of movement, all without the use of synthetic fibres. It offers exceptional wearability and sets a new standard in shirt performance.

Our Linen Shirt is the highlight of the summer range. Known for its breathable, cooling effect and refined finish, it’s the perfect choice for warm days and elegant summer events — including weddings. The soft touch and elegant texture make it ideal for staying sharp and comfortable in style.
In addition, the ETERNA Naté Shirt features a sophisticated sheen and unique weave that enhances air permeability. It offers a polished look with a refined, tactile feel.

Business

Casual

Evening

Knitwear & Jersey

Accessories

Limited on stock

Weddings